AUI — Launch Campaign
I worked as an animator on AUI’s launch film introducing Apollo, an AI model built to carry out tasks. My contribution was animation, working alongside the wider design and animation team.
The film introduces the model’s execution capabilities through animated typography, flowing line work and graphic transitions. Produced from start to finish in four weeks, the campaign accompanied AUI’s announcement of its collaboration with Google.
- Role
- Animation
- Client
- AUI
- Format
- Launch campaign video
Project credits
- Production
- Space Cat for AUI
- Executive creative direction
- Liat Yoffe
- Script
- Michael Nirgad Guy
- Art direction & design
- Guy Trefler
- Lead animation
- Zukis-Studio (Idan Zakai)
- 3D animation
- Kobi Vogman
- Animation
- Ilana Adrianov, Itai Weinstock
- Offline editing
- Erez Markovich
- Sound design & mix
- Guy Shkedy
- English
- Josh Genuth
- Production office
- Lir Abergil